You searched for: "*"

The results has been filter on Authors containing Henrik Sattler.
ANA has found 1 results for you, in 122 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Evaluation of the financial value of brands

This paper points out the problems of currently existing approaches for the evaluation of the financial value of brands. On the basis of these findings a new brand evaluation approach is introduced. By the consideration of all relevant facets of a...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Henrik Sattler, Siegfried Högl
Company: GfK
September 22, 2002
×

Citation

Sattler and Högl (2002a, September 22). Evaluation of the financial value of brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluation-of-the-financial-value-of-brands